I am taking a course at UTD this semester from Professor Nico Martini about Digital Marketing, Media and Technology, and SEO is part of what we have been learning in the past 2 weeks.
SEO stands for Search Engine Optimization and it is an Art form. And, it is time consuming.
One of the resources we have been given to study is http://www.tutorialspoint.com/seo/index.htm
For this class we are setting up the SEO in line with our Digital Marketing Plan for our client (I am my own client this semester in the form of my company IT Alliance Partners LLC) and my Digital Marketing Plan is due at the end of this semester, the first week in May!
I’ve been doing some marketing for my Management Consulting firm IT Alliance Partners LLC, and I hope to able to utilize some of the techniques I have learned from Nico this semester. Ideally, I would like to be able to create long tail search strings so that I can come up at the top of the search engine for Talent Acquisition, so I can create interest and exposure and develop new client relationships.
I read an article about 10 years ago about the company called Celestial Seasonings hiring a creative firm to help them with their branding, marketing and sales and at that time this company that I can’t remember the name of, were considered one of the best companies to work with in a creative sense. They would fly their clients into their location in Seattle, Washington, and lock themselves in a room with the executives and creative people in order to brainstorm for 1 month to come up with the branding of companies and the end result is the plan they followed for their client company for their media, branding and marketing.
It’s been a dream of mine to pull together creative teams to fulfill this type of creative management consulting that would include the marketing, branding, photography, and the media outlets that a company would need to embrace, use and strategically set in motion in order to create and maintain the image they want others to see.
Maybe this course is the beginning of something new for me in this space!
Until next time,